Nayya

Smarter decisions, better benefits

Helped scale Nayya’s AI-driven platform during a period of rapid growth and strategic expansion. Led design across the company’s flagship decision support product, Choose, and its benefits usage platform, Use. Platforms used by millions of employees through partnerships with ADP, MetLife, and others.

Decision support product experience for personalized benefits enrollment at Nayya — Mobile-first product experience for benefits decision support — designed to guide employees through personalized plan selection using ML-powered recommendations, cost modeling, and life event awareness. Part of leading Nayya’s modular, intelligent enrollment platform.

Drove the evolution of a complex B2B2C experience that balanced business goals with highly personal, high-stakes user decisions. Built system-wide design operations to support product scale, hired and mentored a growing design team, and drove platform improvements through hybrid research, accessibility initiatives, and close collaboration with product, engineering, sales, and customer success.

ML-powered product experience for personalized medical plan recommendations in Nayya’s benefits platform

Role & Responsibilities

Brought in as a strategic design leader to scale Nayya’s product design across multiple touchpoints.

Hired and managed full-time product designer, contract illustrator, and content strategist
Rebuilt the design system and core components to ensure speed, consistency, and accessibility
Led end-to-end design for Choose, Nayya’s decision support product, combining education, personalized guidance, and enrollment for high-stakes employee choices
Took over and advanced the Use product experience, which focused on long-term benefit usage, nudges, and care navigation
Collaborated with ML teams to improve recommendation quality and design AI transparency, especially for sensitive benefit decisions
Supported the MetLife initiative and laid the foundation for the ADP partnership through scalable, enterprise-ready design

Personalized product experience for employee benefits education and navigation at Nayya — Personalized product experience for exploring and understanding employer-sponsored benefits, part of leading Nayya’s design strategy for benefits education, ML-guided recommendations, and accessible navigation across web and mobile.

Selected Outcomes

Platform used by millions of employees across employer-sponsored benefits plans via ADP and MetLife partnerships
Drove 40% reduction in support cases and 70% fewer employee calls (via internal reporting during enterprise rollout)
Helped increase trust and confidence scores across “Choose” enrollment journey (as seen in NPS and satisfaction surveys)
Delivered accessible, personalized benefit experiences that improved understanding of HSAs, FSAs, and voluntary benefits

ML-powered product experience for comparing healthcare benefit scenarios and total cost of care — Product experience for scenario-based cost comparison — designed to help employees understand and compare total out-of-pocket expenses across bundled benefit plans. Part of leading Nayya’s decision-support strategy using predictive modeling, behavioral insights, and transparent plan guidance.