Since my thesis will be a revolution tool for people organize their online life, a landing page is needed to give people the general idea about my project. Hopefully, they will be interested and use the website.
I did some research on the landing pages from the websites/application i liked (used) the most. Please let me know if you have any landing pages you like, so i can add them here..
First, there are 9 tips/rules for the successful landing page. I am sorting the information i research online into a list.
- Make sure your page loads quickly: Strive for an 8-second or less page load.
- Leave Plenty of Whitespace (Think simple) – Visitors don’t read – they scan the text.
- Put your most critical landing page elements in the upper 300 pixels of the page: Usability research shows over half of your site visitors will NOT scroll “below the fold.
- Have a Clear and Direct Headline + Make your first paragraph short , no more than 1-2 lines - Your landing pages should designed so the headline is first thing a user sees upon landing. First impressions on landing pages are as important as the offline world.
- Use a recognizable layout
Users don’t want to think about finding the information. Place the information in the most obvious spot.
- Don’t have too much navigation – Don’t overload the user with navigational possibilities. Both SEO-wise and usabilty-wise too many links on a page is a bad thing.
- Write to deliver a clear, persuasive message, not to showcase your creativity or ability to turn a clever phrase. - This is business, not a personal expression of your art.
- Amplify Buttons – Attracting attention is what the main action buttons are all about.
- Soften the Call to Action – Direct words like “Buy,” “Add to Cart” or “Subscribe” indicate a commitment that the visitor may not be ready to make and can lower conversion rates.
Here are the screen shoots of the pages i like.